Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory-Reference-Cited by-同舟云学术

Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory

Published:2021-07 Issue: Volume:61 Page:102584
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Casper Ferm Lars-Erik^ORCID,Thaichon Park^ORCID

Funder

Griffith University

Publisher

Elsevier BV

Subject

Marketing

Reference97 articles.

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5. Antecedents and purchase consequences of customer participation in small group brand communities;Bagozzi;Int. J. Res. Market.,2006

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