Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application-Reference-Cited by-同舟云学术

Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application

Published:2021-11 Issue: Volume:63 Page:102679
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Salmani Yasamin^ORCID,Partovi Fariborz Y.

Publisher

Elsevier BV

Subject

Marketing

Reference65 articles.

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