A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments-Reference-Cited by-同舟云学术

A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments

Published:2020-03 Issue: Volume:53 Page:102009
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Siqueira Jose Ribamar,ter Horst Enrique,Molina German,Losada Mauricio,Mateus Marelby Amado

Publisher

Elsevier BV

Subject

Marketing

Reference119 articles.

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