Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising

Author:

Högberg Johan,Shams Poja,Wästlund Erik

Funder

Swedish Knowledge Foundation

Publisher

Elsevier BV

Subject

Marketing

Reference66 articles.

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2. Beer, C., Clark, K., Jones, D., 2010. Indicators of engagement, in: Proceedings of the 27th International Conference on Innovation, Practice and Research in the Use of Educational Technologies in Tertiary Education, ASCILITE 2010, Sydney, Australia.

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5. Motivational effects and age differences of gamification in product advertising;Bittner;J. Consum. Mark.,2014

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