The battle of traditional retailers versus discounters: The role of PL tiers

Author:

Hökelekli Gizem,Lamey Lien,Verboven Frank

Publisher

Elsevier BV

Subject

Marketing

Reference70 articles.

1. When Wal-Mart enters: how incumbent retailers react and how this affects their sales outcomes;Ailawadi;J. Mark. Res.,2010

2. AHDB, 2015. The future of discounters-Lessons from Germany and France. 〈http://pork.ahdb.org.uk/media/73174/the-future-of-hard-discounters.pdf〉. (Retrieved May 20, 2016).

3. Kearney, A.T., 2011. What traditional retailers can learn from the discounters. 〈http://www.atkearney.co.uk/paper/-/asset_publisher/dVxv4Hz2h8bS/content/what-traditional-retailers-can-learn-from-the-discounters/10192〉. (Retrieved May 21, 2016).

4. BBC, 2015. How the discounters are beating the supermarkets. 〈http://www.bbc.com/news/business-34315643〉. (Retrieved June 10, 2016).

5. BCG, 2016. The battle for Europe’s grocery shoppers. 〈http://www.bcg.be/documents/file14847.pdf〉. (Retrieved April 6, 2016).

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