Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand-Reference-Cited by-同舟云学术

Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand

Published:2011-09 Issue:5 Volume:18 Page:448-454
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

McNeill Lisa S.,Douglas Katie

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

1. Behind today's men's grooming trend there is a demanding woman;Alexander;Drug Store News,2006

2. Male consumer decision-making styles;Bakewell;International Review of Retail, Distribution and Consumer Research,2004

3. UK generation Y male fashion consciousness;Bakewell;Journal of Fashion Marketing and Management,2006

4. Barton, C., 2005. Where Women are Real Men. New Zealand Herald. 〈http://www.nzherald.co.nz/topic/story.cfm?c_id=177&objectid=10009522〉 (retrieved 12.04.07.).

5. The mountain man myth: a contemporary consuming fantasy;Belk;Journal of Consumer Research,1998

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