The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention-Reference-Cited by-同舟云学术

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The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention

Published:2020-01 Issue: Volume:52 Page:101938
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Bonnin Gaël

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

1. The role of product brand image and online store image on perceived risks and online purchase intentions for apparel;Aghekyan-Simonian;J. Retail. Consum. Serv.,2012

2. Comfort in brick and mortar shopping experiences: examining antecedents and consequences of comfortable retail experiences;Ainsworth;J. Retail. Consum. Serv.,2017

3. Dimensions of consumer expertise;Alba;J. Consum. Res.,1987

4. Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications;Arnett;J. Retail.,2003

5. Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value;Babin;J. Bus. Res.,2001

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