Regional product assortment and merchandising in grocery stores: Strategies and target customer segments

Author:

Lombart Cindy,Labbé-Pinlon Blandine,Filser Marc,Antéblian Blandine,Louis Didier

Publisher

Elsevier BV

Subject

Marketing

Reference91 articles.

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4. Aurier, P., Fort, F., Sirieix, L., 2004. Les produits de terroir du point de vue des consommateurs: sources perçues et associations au terroir. In: Proceedings of the 20ème Congrès International de l’Association Française du Marketing, Saint-Malo.

5. What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category;Bauer;J. Consum. Serv.,2012

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