I searched, I collected, I experienced: Exploring how mobile augmented reality makes the players go
Author:
Funder
Ministry of Science and Technology, Taiwan
Publisher
Elsevier BV
Subject
Marketing
Reference137 articles.
1. The impact of Web quality and playfulness on user acceptance of online retailing;Ahn;Inf. Manag.,2007
2. Mobile augmented reality (MAR) game as a travel guide: insights from Pokémon GO;Aluri;J. Hospit. Tour. Technol.,2017
3. Novice and expert judgment in the presence of going concern uncertainty: the influence of heuristic biases and other relevant factors;Anandarajan;Manag. Audit J.,2008
4. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol. Bull.,1988
5. IBM SPSS Amos 23 User's Guide;Arbuckle,2015
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. How gaming team participation fosters consumers’ social networks, communication and commitment;Journal of Retailing and Consumer Services;2024-11
2. A holistic framework for consumer usage modes of augmented reality marketing in retailing;Journal of Retailing and Consumer Services;2024-09
3. The effects of game mechanics on user retention in using social live streaming services;Marketing Intelligence & Planning;2024-05-28
4. Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps;Journal of Product & Brand Management;2023-10-27
5. Augmented reality in marketing: Conceptualization and systematic review;International Journal of Consumer Studies;2023-03-27
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3