Do all roses smell equally sweet? Willingness to pay for flower attributes in specialized retail settings by German consumers-Reference-Cited by-同舟云学术

Do all roses smell equally sweet? Willingness to pay for flower attributes in specialized retail settings by German consumers

Published:2018-01 Issue: Volume:40 Page:91-99
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Rombach Meike,Widmar Nicole Olynk,Byrd Elizabeth,Bitsch Vera

Publisher

Elsevier BV

Subject

Marketing

Reference92 articles.

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