Customer engagement and online reviews-Reference-Cited by-同舟云学术

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Customer engagement and online reviews

Published:2018-03 Issue: Volume:41 Page:48-59
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Thakur Rakhi

Publisher

Elsevier BV

Subject

Marketing

Reference85 articles.

1. Encounter-based antecedents of e-customer citizenship behaviors;Anaza;J. Serv. Mark.,2013

2. The antecedents and consequences of customer satisfaction for firms;Anderson;Mark. Sci.,1993

3. Role of product-related conversations in the diffusion of a new product;Arndt;J. Mark. Res.,1967

4. Specification, evaluation, and interpretation of structural equation models;Bagozzi;J. Acad. Mark. Sci.,2012

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