Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image-Reference-Cited by-同舟云学术

Examining pre-purchase intention and post-purchase consequences of international online outshopping (IOO): The moderating effect of E-tailer's country image

Published:2019-07 Issue: Volume:49 Page:186-197
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Ramkumar Bharath,Ellie Jin Byoungho

Publisher

Elsevier BV

Subject

Marketing

Reference84 articles.

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