Is less more or a bore? Package design simplicity and brand perception: an application to Champagne-Reference-Cited by-同舟云学术

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Is less more or a bore? Package design simplicity and brand perception: an application to Champagne

Published:2019-01 Issue: Volume:46 Page:11-20
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Favier Manon,Celhay Franck^ORCID,Pantin-Sohier Gaëlle

Publisher

Elsevier BV

Subject

Marketing

Reference81 articles.

1. Dimensions of brand personality;Aaker;J. Mark. Res.,1997

2. Adobe, 2018. Adobe hidden treasure, Bauhaus Dessau.

3. Packaging the brand,2011

4. Food labels: do consumers perceive what semiotics want to convey?;Ares;Food Qual. Prefer.,2011

5. The brand personality of rocks: a critical evaluation of a brand personality scale;Avis;Mark. Theory,2014

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