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Ethnic minority consumers' responses to sales promotions in the packaged food market

  • Published:2012-01 Issue:1 Volume:19 Page:98-108
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Jamal Ahmad,Peattie Sue,Peattie Ken

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. Managing Brand Equity;Aaker,1991

2. The effect of cultural orientation on persuasion;Aaker;Journal of Consumer Research,1997

3. Hedonic shopping motivations;Arnold;Journal of Retailing,2003

4. Baker, R., 2009. Tesco's plan to cut levels of food waste gains approval. Marketing Week, 28 October.

5. Coupon redemption: a motivational perspective;Babakus;Journal of Consumer Marketing,1988

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