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Creating advocates: The roles of satisfaction, trust and commitment

  • Published:2011-01 Issue:1 Volume:18 Page:92-100
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Fullerton Gordon

Publisher

Elsevier BV

Subject

Marketing

Reference75 articles.

1. Commitment in the Workplace: Theory, Research and Application;Allen,1997

2. The measurement and antecedents of affective, continuance and normative commitment to the organization;Allen;Journal of Occupational Psychology,1990

3. The use of pledges to build and sustain commitment in distribution channels;Anderson;Journal of Marketing Research,1992

4. Customer satisfaction and word of mouth;Anderson;Journal of Service Research,1998

5. AMOS, Version 3.6;Arbuckle,1996

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