Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands?-Reference-Cited by-同舟云学术

Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands?

Published:2015-03 Issue: Volume:78 Page:11-21
ISSN:0301-4215
Container-title:Energy Policy
language:en
Short-container-title:Energy Policy

Author:

Hanimann Raphael,Vinterbäck Johan,Mark-Herbert Cecilia

Publisher

Elsevier BV

Subject

Management, Monitoring, Policy and Law,General Energy

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