Marketing/R&D integration in the pharmaceutical industry

Author:

Becker Markus C.,Lillemark Morten

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management

Reference63 articles.

1. The dynamics of technological innovation: the case of the pharmaceutical industry;Achilladelis;Research Policy,2001

2. Pharma 2005;Arlington;Pharmaceutical Executive,2000

3. The role of routines in reducing pervasive uncertainty;Becker;Journal of Business Research,2005

4. Generic knowledge strategies in the US pharmaceutical industry;Bierly;Strategic Management Journal,1996

5. Innovation and corporate growth in the evolution of the drug industry;Botazzi;International Journal of Industrial Organization,2001

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