To trademark or not to trademark: The case of the creative and cultural industries

Author:

Castaldi Carolina

Funder

7th European Framework Program

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management

Reference107 articles.

1. Leveraging the corporate brand;Aaker;Calif. Manage. Rev.,2004

2. Shielding idiosyncrasy from isomorphic pressures: towards optimal distinctiveness in European filmmaking;Alvarez;Organization,2005

3. Managing the protection of innovations in knowledge-intensive business services;Amara;Res. Policy,2008

4. Early entry and trademark protection: an empirical examination of barriers to generic entry;Appelt;Paper Presented at the DRUID Summer Conference 2009,2009

5. Insecure advantage? Markets for technology and the value of resources for entrepreneurial ventures;Arora;Strateg. Manage. J.,2012

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