1. Individual differences and personal social network size and structure;Roberts;Pers. Individ. Differ.,2008
2. Personal Influence: The Part Played by People in the Flow of Mass Communications;Katz,2006
3. Mining the network value of customers;Domingos,2001
4. Mining knowledge-sharing sites for viral marketing;Richardson,2002
5. Maximizing the spread of influence through a social network;Kempe,2003