1. AMA Board approves new definition;American Marketing Association;Marketing News,1985
2. AMA Board approves new definition;American Marketing Association;Marketing News,1985
3. Key to marketing: Exchange;Bailey;Fund Raising Management,1986
4. Non-profit services: Adoption or adaptation of marketing;Buchanan;Journal of Professional Services Marketing,1987
5. Cause-related marketing: The new face of corporate philanthropy;Caesar;Non-profit World,1987