The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?-Reference-Cited by-同舟云学术

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The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?

Published:1999-03 Issue:1 Volume:75 Page:33-57
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Gedenk Karen,Sattler Henrik

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Do Odd Prices Earn Money?;Bader;Journal of Retailing,1932

2. How Retail Price Promotions Work: Empirical Results;Blattberg,1987

3. Does Lag Structure Really Matter in Optimizing Advertising Expenditures?;Bultez;Management Science,1979

4. When Does Lag Structure Really Matter… Indeed?;Bultez;Management Science,1988

Cited by 61 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Just‐below pricing in real estate: Impact by price segment and market conditions;The American Journal of Economics and Sociology;2023-04-05

2. The not-so-odd couple: Odd pricing in a luxury context;Journal of Business Research;2021-11

3. Impact of preciseness of price presentation on the magnitude of compromise and decoy effects;Journal of Business Research;2021-08

4. Psychological prices at retail gasoline stations: the policies of 0-, 5-, and 9-ending prices;Applied Economics;2021-07-19

5. Interdependencias entre la heurística y la estrategia de precios: una aplicación para productos de alimentación de gran consumo;Vivat Academia;2021-05-24

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