Unit prices on retail shelf labels: an assessment of information prominence

Author:

Miyazaki Anthony D,Sprott David E,Manning Kenneth C

Publisher

Elsevier BV

Subject

Marketing

Reference41 articles.

1. Unit Pricing Ten Years Later;Aaker;Journal of Marketing,1983

2. Bureau of Labor Statistics (1998). “CPI Item Concordanance—1998 Revision,” world wide web site accessed May 29, 1999: http://stat.bls.gov/cpiitemc.htm.

3. Carman, James M. (1972–73). “A Summary of Empirical Research in Unit Pricing,” Journal of Retailing, 48 (Winter): 63–72.

4. Statistical Power Analysis for the Behavioral Sciences;Cohen,1977

5. Consumer Reports (1971). “Progress Report on Unit Pricing,” (February): 84–85.

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