The ideology of transnational enterprise

Author:

Bowman Scott R.1

Affiliation:

1. University of California, Los Angeles, USA

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Social Psychology

Reference58 articles.

1. Walter E.Weyl American World Policies 1917 The Macmillan Company New York 282

2. Walter E.Weyl American World Policies 1917 The Macmillan Company New York 282 283

3. On corporate liberalism Martin J.Sklar The Corporate Reconstruction of American Capitalism, 1890–1916: The Market, The Law, and Politics 1988 Cambridge University Press Cambridge 34 40 On corporate liberalism Martin J. Sklar, The Corporate Reconstruction of American Capitalism, 1890–1916: The Market, The Law, and Politics. (1988) Cambridge University Press. Cambridge. 324–332. On corporate liberalism Martin J. Sklar, The Corporate Reconstruction of American Capitalism, 1890–1916: The Market, The Law, and Politics. (1988) Cambridge University Press. Cambridge. 340–381. On corporate liberalism Martin J. Sklar, The Corporate Reconstruction of American Capitalism, 1890–1916: The Market, The Law, and Politics. (1988) Cambridge University Press. Cambridge. 434–441. Scott R. Bowman, Introduction. The Promise of American Life (1993) Cambridge University Press. New Brunswick, NJ. ix–xxxviii. Herbert Croly

4. The Maturing of Multinational Enterprise

5. A large and growing number of individuals have contributed to this ideological justification. I have chosen several authors on the basis of the representativeness and sophistication of their arguments. The group includes prominent individuals in business and academic professions, many of whom have been active in political affairs. One will also find, on a given day, examples of this ideological justification in cheerful television commercials that celebrate the social virtues of world capitalism. Beginning in the early 1970s, more focused (explicitly political) advocacy advertising by large corporations in television commercials and in newspaper and magazine ads and editorials conveyed messages consistent with this ideological viewpoint. Richard Barnet and Ronald Muller's discussion of “The Great Crusade for Understanding,” documented examples of this effort.

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