1. Optimal wordings and pack position for strong varied disease warnings on cigarette packs in New Zealand, paper presented to The World Conference on Tobacco and Health, Perth.;Laugesen,1990
2. Determining communication objectives from package design;Meyer,1981
3. Brand image attraction: the promotional impact of cigarette packaging;Beede;New Zealand Family Physician,1991
4. Memory and attentional factors in consumer choice: concepts and research methods;Lynch;Journal of Consumer Research,1982
5. Visual and verbal memory in children's product information utilisation;Rossiter;Advances in Consumer Research,1976