Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs

Author:

Bagozzi Richard P.,Yi Youjae,Nassen Kent D.

Publisher

Elsevier BV

Subject

Applied Mathematics,Economics and Econometrics

Reference54 articles.

1. Amos Users' Guide;Arbuckle,1995

2. A field investigation of causal relations among cognitions, affect, intentions, and behavior;Bagozzi;Journal of Marketing Research,1982

3. Measurement in marketing research;Bagozzi,1994

4. Structural equation models in marketing research;Bagozzi,1994

5. The role of arousal in the creation and control of the halo effect in attitude models;Bagozzi;Psychology and Marketing,1996

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