Behavioral response to promotion-based public transport demand management: Longitudinal analysis and implications for optimal promotion design

Author:

Ma Zhenliang,Koutsopoulos Haris N.,Liu Tianyou,Basu Abhishek Arunasis

Publisher

Elsevier BV

Subject

Management Science and Operations Research,Transportation,Civil and Structural Engineering

Reference37 articles.

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5. Basu, A.A., 2018. Data-Driven Customer Segmentation and Personalized Information Provision in Public Transit. In: Department of Civil and Environmental Engineering. Massachusetts Institute of Technology.

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