Knowing what they know: A managerial perspective on consumer knowledge-Reference-Cited by-同舟云学术

Knowing what they know: A managerial perspective on consumer knowledge

Published:2015-11 Issue:6 Volume:58 Page:679-685
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Vigar-Ellis Debbie,Pitt Leyland,Berthon Pierre

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference24 articles.

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5. Deighton, J., Pitt, L. F., Dessain, V., Beyersdorfer, D., & Sjöman, A. (2006). Marketing Chateau Margaux (HBS No. 507033). Boston: Harvard Business School Publishing.

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