Why do boycotts sometimes increase sales? Consumer activism in the age of political polarization

Author:

Neureiter Michael,Bhattacharya C.B.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference52 articles.

1. Do ESG controversies matter for firm value? Evidence from international data;Aouadi;Journal of Business Ethics,2018

2. After Trump doubled down on Goya, has it helped boost – or tank – sales of the Hispanic brand?;Atkinson;NBC News,2020

3. Polarization is poisoning America. Here’s an antidote;Avlon;CNN,2019

4. Positive effects of negative publicity: When negative reviews increase sales;Berger;Marketing Science,2010

5. Patagonia’s unapologetically political strategy and the massive business it has built;Blakely;Inc. Magazine,2018

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