1. Allen, R. (2015, July 9). 7 effective mobile marketing campaigns. Smart Insights. Retrieved January 18, 2016, from http://www.smartinsights.com/mobile-marketing/mobile-advertising/7-effective-mobile-marketing-campaigns
2. Bakay, B. (2014). M-commerce today: Opportunity and challenge. EQ2 2014. Retrieved December 31, 2015, from http://www.slideshare.net/burakbakay/ecommerce-quarterly
3. Berr, J. (2014, December 25). As mobile shopping booms, so do problems. CBS MoneyWatch. Retrieved January 11, 2016, from http://cbsnews.com/news/mobile-shopping-mayhem-for-holiday-shoppers/
4. Berthene, A. (2015, February 25). Neiman Marcus lights beacons for in-store shoppers. Internet Retailer. Retrieved January 15, 2016, from https://www.internetretailer.com/2015/02/25/neiman-marcus-lights-beacons-store-shoppers
5. Mobile advertising: A review of the literature;Billore;The Marketing Review,2015