To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry-Reference-Cited by-同舟云学术

To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry

Published:2024-05 Issue: Volume: Page:
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Osadchaya Elena,Marder Ben,Yule Jennifer A.,Yau Amy,Lavertu Laura,Stylos Nikolaos,Oliver Sebastian,Angell Rob,Regt Anouk de,Gao Liyu,Qi Kang,Zhang Will Zhiyuan,Zhang Yiwei,Li Jiayuan,AlRabiah Sara

Publisher

Elsevier BV

Reference45 articles.

1. A framework of diversity, equity, and inclusion safeguards for chatbots;Abdelhalim;Business Horizons,2024

2. OpenAI, Google, others pledge to watermark AI content for safety, White House says;Bartz;Reuters,2023

3. Trajectories of AI technologies: Insights for managers;Berthon;Business Horizons,2024

4. People fear being replaced by AI and ChatGPT: 3 ways to lead well amidst anxiety;Brower;Forbes,2023

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Guest editorial: Marketing via smart technologies in hospitality and tourism;Journal of Hospitality and Tourism Insights;2024-06-21

2. Written by ChatGPT: AI, large language models, conversational chatbots, and their place in society and business;Business Horizons;2024-06

3. Socio-cultural risks of multimodal large generative models of "artificial intelligence" (GenAI);Культура и искусство;2024-06

4. From HAL to GenAI: Optimizing chatbot impacts with CARE;Business Horizons;2024-04

5. A framework of diversity, equity, and inclusion safeguards for chatbots;Business Horizons;2024-03