From data to action: How marketers can leverage AI-Reference-Cited by-同舟云学术

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From data to action: How marketers can leverage AI

Published:2020-03 Issue:2 Volume:63 Page:227-243
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Campbell Colin,Sands Sean,Ferraro Carla,Tsao Hsiu-Yuan (Jody),Mavrommatis Alexis

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference66 articles.

1. AI-powered personalization — Above expectation, beyond imagination;Adobe,2019

2. A machine learning approach to assess price sensitivity with application to automobile loan segmentation;Arevalillo;Applied Soft Computing,2019

3. Domino’s to become an ‘artificial intelligence first’ business;Baker;Ad News,2017

4. The new world of sales growth;Baumgartner;McKinsey & Company,2016

5. Activating customer data for AI powered marketing;Blueshift,2018

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3. Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity;Global Business Review;2024-09-09

4. The application of artificial intelligence technologies in management;International Scientific Conference „Business and Management“;2024-09-04

5. Exploring AI technology and consumer behavior in retail interactions;Journal of Consumer Behaviour;2024-09-02

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