Strategic value curve analysis: Diagnosing and improving customer value propositions-Reference-Cited by-同舟云学术

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Strategic value curve analysis: Diagnosing and improving customer value propositions

Published:2015-05 Issue:3 Volume:58 Page:317-324
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Sheehan Norman T.,Bruni-Bossio Vince

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference7 articles.

1. The Red Queen in organizational evolution;Barnett;Strategic Management Journal,1996

2. Mapping your competitive position;D’Aveni;Harvard Business Review,2007

3. The Red Queen Effect: Competitive actions and firm performance;Derfus;Academy of Management Journal,2008

4. Blue Ocean strategy: From theory to practice;Kim;California Management Review,2005

5. The five competitive forces that shape strategy;Porter;Harvard Business Review,2008

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