Roll up, roll up, read on! How to sell like Stephen King-Reference-Cited by-同舟云学术

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Roll up, roll up, read on! How to sell like Stephen King

Published:2024-01 Issue:1 Volume:67 Page:31-39
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Brown Stephen

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference52 articles.

1. Winnie-the-Pooh on management;Allan,2011

2. Stephen King incorporated: Genre fiction and the problem of authorship;Allan;American Literary History,2021

3. The bestseller code;Archer,2016

4. In Frankenstein’s shadow: Myth, monstrosity, and nineteenth-century writing;Baldick,1990

5. Retro galore! Is there no end to nostalgia?;Brown;Journal of Customer Behavior,2018

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