Big data: Dimensions, evolution, impacts, and challenges

Author:

Lee In

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference33 articles.

1. Accenture. (2016). Big data analytics in supply chain: Hype or here to stay? Available at https://www.accenture.com

2. Aspect. (2013, August 27). Southwest Airlines heads to the cloud with Aspect software to provide best-in-class customer experience [Press Release]. Retrieved from http://www.aspect.com/company/news/press-releases/southwest-airlines-heads-to-the-cloud-with-aspect-software-to-provide-best-in-class-customer-experience

3. Baker, W., Kiewell, D., & Winkler, G. (2014). Using big data to make better pricing decisions. McKinsey. Retrieved from http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/using-big-data-to-make-better-pricing-decisions

4. Boulton, C. (2015). Lack of big data talent hampers corporate analytics. CIO. Retrieved from http://www.cio.com/article/3013566/analytics/lack-of-big-data-talent-hampers-corporate-analytics.html

5. Business Wire. (2015, September 30). Southwest Airlines selects GE’s Flight Efficiency Analytics [Press Release]. Retrieved from http://www.businesswire.com/news/home/20150930006279/en/

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