Upstream social marketing strategy: An integrated marketing communications approach-Reference-Cited by-同舟云学术

Upstream social marketing strategy: An integrated marketing communications approach

Published:2017-05 Issue:3 Volume:60 Page:325-333
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Key Thomas Martin,Czaplewski Andrew J.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference19 articles.

1. Public service advertisements: Emotions and empathy guide prosocial behavior;Bagozzi;Journal of Marketing,1994

2. Fear, guilt, and shame appeals in social marketing;Brennan;Journal of Business Research,2010

3. Unlocking the potential of upstream social marketing;Gordon;European Journal of Marketing,2013

4. Gruber, A. (2014, November 20). Petition for an extra day off at Christmas falls just short of demanding a response. Government Executive. Retrieved from http://www.govexec.com/pay-benefits/2014/11/petition-extra-day-christmas-falls-just-short-demanding-response/99578/

5. Whose behavior is it anyway? The broader potential of social marketing;Hastings;Social Marketing Quarterly,2000

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