Will social media kill branding?-Reference-Cited by-同舟云学术

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Will social media kill branding?

Published:2015-01 Issue:1 Volume:58 Page:35-44
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Kohli Chiranjeev,Suri Rajneesh,Kapoor Anuj

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference34 articles.

1. Managing brand equity;Aaker,1991

2. The long tail: Why the future of business is selling less of more;Anderson,2008

3. The one thing you must get right when building a brand;Barwise;Harvard Business Review,2010

4. Turning Facebook fans into product endorsers;Berkman;MIT Sloan Management Review,2012

5. Two faces of social media: Brand communication and brand research;Beuker;Design Management Review,2010

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2. Advantages of digital marketing in the world of digital games;International Review;2024

3. COVID-19 and the decline of active social media engagement;European Journal of Marketing;2023-12-20

4. Familiness in Building the Brand Image of Family Businesses through Social Media;Journal of Intercultural Management;2023-12-01

5. Identify and predict incorrect prices by Machine Learning Model;CTU Journal of Innovation and Sustainable Development;2023-07-14

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