1. Effective virtual new product development teams: An integrated framework;Badrinarayanan;Journal of Business and Industrial Marketing,2008
2. Gaffers, gofers, and grips: Role-based coordination in temporary organizations;Bechky;Organization Science,2006
3. Global account management in multinational corporations: Theory and evidence;Birkinshaw;Journal of International Business Studies,2001
4. Boaz, N., Murnane, J., & Nuffer, K. (2010, May). The basics of business-to-business sales success. McKinsey & Company. Available at https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-basics-of-business-to-business-sales-success
5. Brand experience: What is it? How is it measured? Does it affect loyalty?;Brakus;Journal of Marketing,2009