Revising the structural framework for marketing management-Reference-Cited by-同舟云学术

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Revising the structural framework for marketing management

Published:2004-09 Issue:9 Volume:57 Page:923-932
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Hyman Michael R.

Publisher

Elsevier BV

Subject

Marketing

Reference75 articles.

1. Developing disseminating, and utilizing marketing knowledge;J. Mark.,1988

2. Power marketing: its past, present, and future;Anderson;J. Consum. Mark.,1987

3. McCarthy's 4Ps: timeworn or time-tested?;Anderson;J. Mark. Theory Pract.,1995

4. Principles involving marketing policies: an empirical assessment;Armstrong;Mark. Lett.,1993

5. Marketing as exchange;Bagozzi;J. Mark.,1975

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