In pursuit of short-term goals: anticipating the unintended consequences of using special incentives to motivate the sales force-Reference-Cited by-同舟云学术

In pursuit of short-term goals: anticipating the unintended consequences of using special incentives to motivate the sales force

Published:2004-11 Issue:11 Volume:57 Page:1265-1275
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Murphy William H.

Publisher

Elsevier BV

Subject

Marketing

Reference49 articles.

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5. Supervising unethical salesforce behavior;Bellizzi;J. Mark,1989

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