Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions-Reference-Cited by-同舟云学术

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Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions

Published:1997-09 Issue:1 Volume:40 Page:1-13
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Kumar V.,Pereira Arun

Publisher

Elsevier BV

Subject

Marketing

Reference36 articles.

1. An Implemented System for Improving Promotion Productivity Using Store Scanner Data;Abraham;Marketing Science,1993

2. Quality Perceptions and Asymmetric Switching Between Brands;Allenby;Marketing Science,1991

3. Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research;Bass;Journal of Marketing Research,1975

4. Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales;Bemmaor;Journal of Marketing Research,1991

5. How Promotions Work;Blattberg;Marketing Science,1994

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