Marketing: a critical realist approach-Reference-Cited by-同舟云学术

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Marketing: a critical realist approach

Published:2002-02 Issue:2 Volume:55 Page:103-109
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Easton Geoff

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. Dynamic marketing behavior;Alderson,1965

2. Marketing, scientific progress, and scientific method;Anderson;J Mark,1983

3. On method in consumer research: a critical relativist approach;Anderson;J Consum Res,1986

4. The characteristics of goods and parallel systems theories;Aspinwall,1958

5. Marketing as exchange;Bagozzi;J Mark,1975

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