The impact of parent brand attribute associations and affect on brand extension evaluation-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The impact of parent brand attribute associations and affect on brand extension evaluation

Published:2001-09 Issue:3 Volume:53 Page:111-122
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bhat Sobodh,Reddy Srinivas K

Publisher

Elsevier BV

Subject

Marketing

Reference26 articles.

1. Consumer evaluations of brand extensions;Aaker;J Mark,1990

2. Understanding attitudes and predicting social behavior;Ajzen,1980

3. Investigating the dimensions of fit between a brand and its extension;Bhat,1997

4. Process tracing study of brand extension evaluation;Boush;J Mark Res,1991

5. Affect generalization to similar and dissimilar brand extensions;Boush;Psychol Mark,1987

Cited by 217 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How Are Consumers Reacting to Brand Sobriety: An Analysis of Perceived Coherence and Message Tone in a Canadian Context;Journal of Promotion Management;2024-08-04

2. Factors influencing luxury service brand extension in a developing country;Journal of Consumer Marketing;2024-07-22

3. Incorporating new variables into a model of brand extension in fast fashion;Innovative Marketing;2024-06-13

4. Centrality of sensory attributes in brand extension evaluations;Journal of Consumer Marketing;2024-06-07

5. How consumers assess retailer brand substitution strategy: Impact of perceived similarity and consumer attachment;Innovative Marketing;2024-03-19

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP