1. How to Choose a Right Forecasting Technique;Chambers;Harv. Bus. Rev.,1971
2. Sales Forecasting Methods and Accuracy;Dalrymple;Bus. Hor.,1975
3. Is 5% Error Good Enough?,1967
4. Forecasting: Issues and Challenges for Marketing Management;Makridakas;J. Market.,1977
5. Auditing the Sales Forecasting System;Rothe,1976