Product development approaches in established firms-Reference-Cited by-同舟云学术

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Product development approaches in established firms

Published:1989-05 Issue:2 Volume:18 Page:113-124
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Johne F.Axel,Snelson Patricia A.

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. The Structure of New Product Organization;Benson,1976

2. New Products Management for the 1980s;Booz, Allen and Hamilton,1982

3. Inside Corporate Innovation: Strategy, Structure and Managerial Skills;Burgelman,1986

4. How New Product Strategies Impact on Performance;Cooper;Journal of Product Innovation Management,1984

5. The New Product Process: A Decision Guide for Managers;Cooper;Journal of Marketing Management,1988

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