Computer usage in distributor marketing-Reference-Cited by-同舟云学术

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Computer usage in distributor marketing

Published:1987-02 Issue:1 Volume:16 Page:43-54
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Narus James A.,Guimaraes Tor

Publisher

Elsevier BV

Subject

Marketing

Reference20 articles.

1. 14 Rules for Building an MIS;Axelrod;Journal of Advertising Research,1970

2. Hope Springs Eternal;Benoit;Forbes,1984

3. The Functions of a Decision Support System;Blanning;Information and Management,1979

4. Measures of Manifest Conflict in Distribution Channels;Brown;Journal of Marketing Research,1981

5. The Computer, Personal Selling, and Sales Management;Comer;Journal of Marketing,1975

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Business Marketing Comes of Age: A Comprehensive Review of the Literature;Journal of Business-to-Business Marketing;2000-06-13

2. Major industrial distribution issues facing managers in Australia;Industrial Marketing Management;1990-08

3. Computer awareness and usage by industrial marketers;Industrial Marketing Management;1989-08

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