Forecasting for firms selling projects or jobs “to order”-Reference-Cited by-同舟云学术

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Forecasting for firms selling projects or jobs “to order”

Published:1986-05 Issue:2 Volume:15 Page:147-155
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Rudelius William,Willis Raymond W.,Hartley Steven W.

Publisher

Elsevier BV

Subject

Marketing

Reference37 articles.

1. A System for Competitive Bidding;Bell;Journal of Systems Management,1969

2. Bidding for the Sake of Follow-on Contracts;Brooks;Journal of Marketing,1978

3. Planning and Dynamic Control of Projects Under Uncertainty;Burt;Management Science,1977

4. Sales Forecasting Practices: A Survey;Cerullo;Managerial Planning,1975

5. How to Choose the Right Forecasting Technique;Chambers;Harvard Business Review,1971

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions;Industrial Marketing Management;2007-02

2. Business Marketing Comes of Age: A Comprehensive Review of the Literature;Journal of Business-to-Business Marketing;2000-06-13

3. From competitive tendering to strategic marketing: an inductive approach for theory-building;Journal of Strategic Marketing;1994-03

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