A framework for strategic industrial pricing-Reference-Cited by-同舟云学术

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A framework for strategic industrial pricing

Published:1979-01 Issue:1 Volume:8 Page:75-80
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Jain Subhash C.,Laric Michael V.

Publisher

Elsevier BV

Subject

Marketing

Reference10 articles.

1. Pricing Objectives in Large Companies;Lanzillotti;Amer. Economic Rev.,1958

2. The Myths and Realities of Corporate Pricing;Burck;Fortune,1972

3. Pricing Policies for New Products;Dean;Harv. Bus. Rev.,1950

4. Risk Aversive Pricing Policies: Problems and Alternatives;Guiltinan;J. Market.,1976

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3. Price Management for Industrial Goods;Price Management;2018-12-12

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