The key issues and procedures of industrial marketing research-Reference-Cited by-同舟云学术

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The key issues and procedures of industrial marketing research

Published:1979-01 Issue:1 Volume:8 Page:81-93
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Cox William E.,Dominguez Luis V.

Publisher

Elsevier BV

Subject

Marketing

Reference113 articles.

1. The Assessment of Industrial Markets;Wilson,1968

2. The Assessment of Industrial Markets;Wilson,1968

3. 1973 Survey of Marketing Research,1973

4. The Key Informant Technique: Marketing Applications;Houston,1974

5. On Using Informants: A Technique for Collecting Quantitative Data and Controlling Measurement Error in Organization Analysis;Seidler;Am. Sociolog. Rev.,1974

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Market and Marketing Research;Kirk-Othmer Encyclopedia of Chemical Technology;2005-03-18

2. Business Marketing Comes of Age: A Comprehensive Review of the Literature;Journal of Business-to-Business Marketing;2000-06-13

3. Contributions to marketing theory and practice from Industrial Marketing Management;Journal of Business Research;1997-03

4. Marketing complex technical products: The importance of intangible attributes;ISA Transactions;1991-01

5. Implications of single vs. multiple buying sources;Industrial Marketing Management;1989-08

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