New product processes at leading industrial firms-Reference-Cited by-同舟云学术

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New product processes at leading industrial firms

Published:1991-05 Issue:2 Volume:20 Page:137-147
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Cooper Robert G.,Kleinschmidt Elko J.

Publisher

Elsevier BV

Subject

Marketing

Reference5 articles.

1. Stage-Gate Systems: A New Tool for Managing New Products;Cooper;Business Horizons,1990

2. Business Planning in the Eighties: The New Marketing Shape of North American Corporations,1985

3. New Product Management for the 1980s;Booz-Allen & Hamilton,1982

4. New Products Winners and Losers;Hopkins;The Conference Board Report no. 773,1980

5. Winning at New Products;Cooper,1986

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