Generating and screening new products ideas-Reference-Cited by-同舟云学术

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Generating and screening new products ideas

Published:1991-11 Issue:4 Volume:20 Page:287-296
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Rochford Linda

Publisher

Elsevier BV

Subject

Marketing

Reference55 articles.

1. The Dimensions of New Product Planning;Pessemier;Journal of Marketing,1973

2. New Product Scenarios: Prospects for Success;Calantone;Journal of Marketing,1981

3. The Myth of the Better Mousetrap: What Makes a New Product Success?;Cooper,1981

4. Successful Industrial Innovations: A Study of Factors Underlying Innovationin Selected National Science Foundation Firms;Myers,1969

5. Products Management;Crawford,1987

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